Books & Comics

#DailyBookQuote 18Apr13 : C K Prahalad’s Fortune at Bottom of the Pyramid

#DailyBookQuote : 18th April 2013

C K Prahalad's Fortune at the Bottom of the Pyramid

– C K Prahalad (Aug 8, 1942 – Apr 16, 2010)

–          C K Prahalad’s Fortune at the Bottom of the Pyramid

The world’s most exciting, fastest-growing new market is where you least expect it, at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done very profitably. What’s more, companies aren’t just making money by serving these markets, they’re helping millions of the world’s poorest people escape poverty. C.K. Prahalad‘s global bestseller “The Fortune at the Bottom of the Pyramid“. It shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets. The book offers a blueprint for driving the radical innovation you’ll need to profit in emerging markets and using those innovations to become more competitive “everywhere.” The book includes eleven concise, fast-paced success stories from India, Peru, MexicoBrazil, and Venezuela ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable “bottom of the pyramid” markets, reducing poverty, and creating an inclusive capitalism that works for “everyone.”

 

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